Demarcus Ware, photographed by Ben Liebenburg for the NFL.
But what happens when the action—and the players—are off-site? They load up a truck with gear and send it off. “At every marquee event, we send a truck from the studios in L.A.—so you don’t have to rent and you know what gear you have.” For the Super Bowl, for example, they send desks, set material and all their lighting gear. “It makes it a lot easier and I know where everything’s going to be and we can just grab the gear and go to work.” Even then, space and convenience are considerations but being able to “put the [collapsible] Chimera Octa Beauty Dish into a bag and on the truck” is a real benefit.