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Many times in a creative’s life, there will be a period when you look back on what you’ve been doing and make a choice to pivot into a new chapter. For Jeff Lewis, there has been a few over the years – some very notable ones to say the least. Lewis grew up eating, sleeping & breathing football, although his creative side shown through in his oil paintings. However, it wasn’t until he was in college on the football field that his true calling occurred to him.

Senior Photo Editor and lead photographer for the NFL, Ben Liebenberg gives us an amazing behind-the-scenes look at making press images for the NFL Honors.

Some photographers are lucky enough to say they had a parent inspire them to pick up a camera. For David Clifford, his father was a longtime Minolta shooter with a subscription to American Photo magazine. Clifford’s story is one that follows an interesting narrative of immersing yourself in what you love, realizing when you have to make the hard choices of following passions, and setting yourself up for success with investing in yourself.

Senior Photo Editor and lead photographer for the NFL, Ben Liebenberg on creating and curating images for the iconic sports league and the tools he uses.