A softbox can be a photographers best friend, giving you limitless possibilities with options like removable diffusioin, reseased faces and additional options like grids. But that friendship can turn ugly when trying to setup or teardown a softbox on set, or on location. Photographer and Filmmaker M.D. Welch, specializing in commercial and editorial work demonstrates with different subjects and locations. How he lights subjects and which Chimera Lighting tools he uses to get the job done.
Senior Photo Editor and lead photographer for the NFL, Ben Liebenberg on creating and curating images for the iconic sports league and the tools he uses.
From its inception in 1980, Chimera Lighting has gained a reputation for innovation and excellence in the photography and film industries for its exceptional lighting products. But, like many innovative companies, Chimera evolved from humble beginnings.
The biggest thing you’ll always hear over and over in tons of businesses is – location, location, location. Photography is no different but that mantra is not entirely as simple and direct as per se, the real estate industry. Simply put, people tell you that if you shoot a certain style of photography you should be in a big market for that said photography genre to make your business flourish. Dan McClanahan will tell you why thats not true.