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Content creation has been redefined over the past several years, merging still and motion. Whether your specialty is beauty, fashion, food, products or documenting the world around us, being able to work in both still and motion continues to be critical to a creative’s survival in today’s market. We talk to top creatives and industry experts about how image making has changed and where it’s headed.

For Matteo Mescalchin, life has been all about going out and building things for yourself. Being born and raised in Padova, just outside Venice, where feature films are constantly shot due to the beautiful landscape, Matteo took an interest early on learning how to shoot video by skipping school to watch crews film movies in town.

Boulder, CO July 2016 – With the line between motion and still-content creators blurring more everyday, Chimera Lighting is proud to announce the release of the revolutionary Triolet to Profoto Adapter (9923).

Easily attached to the massively popular Triolet, a very price-point approachable continuous light fixture that can accommodate up to a 1000-watt bulb, this adapter allows you to use the light with Profoto’s wide array of light-shaping tools from reflectors to beauty dishes, and more.

Shane Hurlbut, ASC is a very focused man. After securing a degree in film and television from Emerson College in 1986, the cinematographer quickly found himself learning grip and electrical work on movies like Phantasm II and Teen Witch. Since then, he has expanded his portfolio to include lead camera on nearly twenty films, including blockbusters like Need For Speed and Terminator: Salvation. The latter he shot with director McG, who just worked with him again on a film called The Babysitter, which is in post production. The film stars Russell Crowe and Jane Fonda. Hurlbut also completed the drama Fathers and Daughters with director Gabrielle Muccino late last year. It will premiere domestically in theaters this July.

As Assistant Chief Lighting Technician (Best Boy), Greg Reeves knows what’s going to happen next on Grey’s Anatomy but he’s not telling. In fact, he’s been privy to the secrets of this award-winning medical drama for more than a decade and has loved every minute of his tenure with the show.

“Any artist would benefit from learning other creative disciplines. We should all explore other arts and technologies, then combine them – what cognitive researchers call ‘unusual associations’. I think that’s a better strategy than just being a purist in one field.” – August Bradley