Content creation has been redefined over the past several years, merging still and motion. Whether your specialty is beauty, fashion, food, products or documenting the world around us, being able to work in both still and motion continues to be critical to a creative’s survival in today’s market. We talk to top creatives and industry experts about how image making has changed and where it’s headed.
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For Matteo Mescalchin, life has been all about going out and building things for yourself. Being born and raised in Padova, just outside Venice, where feature films are constantly shot due to the beautiful landscape, Matteo took an interest early on learning how to shoot video by skipping school to watch crews film movies in town.
Many times in a creative’s life, there will be a period when you look back on what you’ve been doing and make a choice to pivot into a new chapter. For Jeff Lewis, there has been a few over the years – some very notable ones to say the least. Lewis grew up eating, sleeping & breathing football, although his creative side shown through in his oil paintings. However, it wasn’t until he was in college on the football field that his true calling occurred to him.
With nearly a quarter of a century supporting the Swiss Imaging community, and a team of over 30 industry professionals We would like to welcome the Light + Byte team to the Chimera Lighting family.
With more than sixty cinematography credits to his name as well as more than four decades surfing the turmoil of union politics, cinematographer Steven Poster, ASC has been instrumental to the industry of filmmaking not only as a world famous DP but also as a key figure in the fight for the rights of cinematographers and imaging professionals.
Senior Photo Editor and lead photographer for the NFL, Ben Liebenberg gives us an amazing behind-the-scenes look at making press images for the NFL Honors.
“Any artist would benefit from learning other creative disciplines. We should all explore other arts and technologies, then combine them – what cognitive researchers call ‘unusual associations’. I think that’s a better strategy than just being a purist in one field.” – August Bradley
Senior Photo Editor and lead photographer for the NFL, Ben Liebenberg on creating and curating images for the iconic sports league and the tools he uses.
The biggest thing you’ll always hear over and over in tons of businesses is – location, location, location. Photography is no different but that mantra is not entirely as simple and direct as per se, the real estate industry. Simply put, people tell you that if you shoot a certain style of photography you should be in a big market for that said photography genre to make your business flourish. Dan McClanahan will tell you why thats not true.
