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How much should you spend on your gear, and what do you get for your money? Is a high-dollar item better than a less expensive item with similar features? Like every photographer in today’s market, I ask myself that very question when putting down cash for equipment.

A big question I get about the gear I use is, “Is that worth the money?” And for most of the gear I own, the answer is yes. Photography and video are the way I pay the bills, so the gear I use must work every single time I pull it out of the case.

Many times in a creative’s life, there will be a period when you look back on what you’ve been doing and make a choice to pivot into a new chapter. For Jeff Lewis, there has been a few over the years – some very notable ones to say the least. Lewis grew up eating, sleeping & breathing football, although his creative side shown through in his oil paintings. However, it wasn’t until he was in college on the football field that his true calling occurred to him.

With nearly a quarter of a century supporting the Swiss Imaging community, and a team of over 30 industry professionals We would like to welcome the Light + Byte team to the Chimera Lighting family.

Boulder, June 2016 -Thanks to Chimera Lighting’s continuing innovation, the company has announced the first ever adapter that allows lightbanks to be used with space lights. This effective and efficient system of pairing space lights with lightbanks now provides cinematographers and lighting professionals with an option previously unavailable—the ability to use a space light as a key light.

Boulder, June 2016—Today, Chimera Lighting announced the first LED Panel Adapter for Octabanks for mounting 5 foot OctaPlus TECH lightbanks on LED panels. Until recently, output from LED panels was only strong enough to work with smaller lightbanks. But thanks to technological advances, the intensity of light from LED fixtures has increased to the point where using them in concert with larger OctaPlus lightbanks is now a viable solution, meeting the demand for a light modifier that increases the light aperture of the fixture.

Senior Photo Editor and lead photographer for the NFL, Ben Liebenberg gives us an amazing behind-the-scenes look at making press images for the NFL Honors.

Photographer M.D. Welch discusses why he chooses Chimera lightbanks over the competition for his work.

A softbox can be a photographers best friend, giving you limitless possibilities with options like removable diffusioin, reseased faces and additional options like grids. But that friendship can turn ugly when trying to setup or teardown a softbox on set, or on location. Photographer and Filmmaker M.D. Welch, specializing in commercial and editorial work demonstrates with different subjects and locations. How he lights subjects and which Chimera Lighting tools he uses to get the job done.

Senior Photo Editor and lead photographer for the NFL, Ben Liebenberg on creating and curating images for the iconic sports league and the tools he uses.