In over 35 years of producing the industry standard lightbank, this is the most hotly contested points of our history.
In the U.S., “Shi-Merr-Uh” or “Sha-Merr-Uh” is most common.

Elsewhere, the academically accepted “Ky-Merr-Uh” is common.

As long as you are using our products to create beautiful light, you can say it however you please.

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